Indian mobile maker Micromax today proposed its plan to launch 30 smartphones in the year 2013 in a bid to expand the company’s product portfolio in the high end mobile and the new tablet PC segment.
Micromax CEO Deepak Mehrotra had this to say, ”We have a strong portfolio of products in the smart devices category, which contributes about 40-45 per cent of our revenues. We are looking at bringing in 30 new smartphones this year across price categories and take up market leadership position”.
Presently Micromax has 12 smartphones and according to CEO Deepak Mehrotra the company will launch around 4 smartphones in the next four to six weeks priced between Rs. 10000 – Rs. 15000 along with two new budget handsets in the price range of Rs 5000 – 8000. This could possibly help Micromax overtake its rival Samsung in becoming the no.2 brand in the Indian mobile market. Micromax could also be introducing higher end smartphones above the Rs.18000 mark in the future.
Just today Micromax launched its A116 Canvas HD in the ‘Phablet’ category, its latest addition to Canvas series after the success of the canvas 2 A110 last year.
Currently all of its smartphones operate on the Android OS but the company has been dropping hints on coming up with a new operating system for its future smartphones.
With all of this, one thing’s for sure. That everybody is just waiting to be surprised with all that Micromax has to offer.
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