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Microsoft to merge Windows Phone Marketplace and Windows Store

By Ritij Khurana on Saturday 28th of Sep 2013

Microsoft is planning to merge its different iterations of the Windows Store to a single digital app marketplace. This new Windows Store will be offering the users of various Microsoft’s operating system ecosystems with an opportunity to browse and download application for their different Windows powered gadgets. It is quite possible that this move by Microsoft may allow for mobile phone specific applications to scale to work on a tablet but not the other way round.

However, the Windows Store is not the only platform for Microsoft for digital software distribution. The Xbox 360 and coming soon Xbox One will also be connected to online stores so that the users can buy movies, music, games and a range of other Xbox specific applications. This news of consolidation, to some extent, also supports a kind of Xbox/Windows compatibility and integration. Just like Apple and Google have synced their desktop and mobile experience in a very well manner, Microsoft may also follow the same suit.

After the consolidation takes places, gamers will gain an in-app way to purchase and download software for their Xbox One consoles. Since Xbox is the most popular and leading console in United States, it is posed to do some damage at trade when Xbox One will launch this fall. It is surely a great idea for Microsoft to draw benefits from that brand for all its worth. If the anticipated Surface Mini has indeed been rebranded as Xbox Surface, then it may be true that Microsoft is doing exactly that.

Microsoft will have so much to gain by integrating its digital software distribution platforms into a single one. Users will also be benefited as they can browse the best software for their Windows powered gadgets from different places.

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