Chinese smartphone brands like Meizu, Xiaomi, Oppo and Gionee have made a lot of buzz last year because they’ve come up with great devices at dirt cheap prices. A lot of us were wanting these brands to enter Indian market for quite some time now. India is the second fastest growing smartphone market as of now and it is being predicted that India will become the biggest smartphone market by 2018. No wonder, all the big brands will target India as their growth phase, especially Chinese established brands. Gionee was the first such popular Chinese smartphone brand to enter the Indian market. They’ve already launched their flagship Elife E7 in India with an attractive price tag. Now Oppo will follow its path very soon.
With the launch of Oppo N1, the company will mark its official entry in India on January 30th. Oppo has sent out media invites for the launch of the Oppo N1 as well as its operations in India. According to the invite, Mr. Tom Lu, CEO of Oppo Mobiles India Pvt. Ltd. will be present at the launch event along with Bollywood movie stars Hrithik Roshan and Sonam Kapoor who are believed to be company’s brand ambassadors. Let us have a look at Oppo N1 specifications.
Oppo N1 Hardware Specifications & Software Features
- 5.9 inches IPS LCD Display, 1920 x 1080 Pixels, 373 ppi, 10-point Multitouch Capacitive Screen, Gorilla Glass 3
- 13MP Camera, Autofocus, Dual LED Flash, Rotating Lens, HDR, Long Exposure (8 secs.), Full HD 1080p Video Recording
- 1.7GHz Quad-Core Qualcomm Snapdragon 600 Processor, Adreno 320 GPU, 2GB RAM, 16/32GB Internal Storage
- Colour OS (based on Android v4.2 Jelly Bean), fully compatible with CyanogenMod ROM
- HSPA+, Wi-Fi b/g/n, Wi-Fi Direct, DLNA, Bluetooth v4.0, NFC, A-GPS, microUSB v2.0, USB OTG
- O-Click Bluetooth Remote Control Button, Rear Touchpad
- 3610 mAh Li-Ion battery, 9mm, 216 grams
With Oppo entering the Indian market, local Indian smartphone brands will face the heat of tough competition. Micromax is the second largest smartphone brand in India and they have managed to give some serious jitters to Samsung through their ‘better specifications for the price’ strategy. But devices from brands such as Oppo generally has much better design, build quality and software quality when compared to smartphones from local Indian brands. They also have faster access to new technology and cost efficiency. If Indian brands do not gather their stuff together and release better devices it won’t take much time to lose the limelight. Will Oppo ever release devices in the lower price range which are very popular in India? It will also be very interesting to see what pricing strategy will Oppo follow, especially after Gionee decided to launch devices at very competitive prices and keeping the price consistent throughout the year.