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“Over a billion smartphones were shipped in 2013″, says IDC

By Aniruddh on Wednesday 29th of Jan 2014

Samsung tops the smartphone sales with 31.3% market share in 2013.

IDC’s predictions in November last year about over one billion smartphones will be shipped in 2013 did come true. To be precise, around 1004.2 million smartphones were sold in all of 2013; a significant increase of 38.2 percent compared to 2012. The demand for smartphones has increased significantly since the arrival of devices sporting large displays with high resolutions. Consistent price drops enable customers to buy quality phones at good prices. Moreover, Indian and Chinese brands offer devices with respectable specifications at an attractive price. This played a major role in the skyrocketing shipments last year.

Samsung tops the chart with maximum share of smartphone sales because they offer a wide variety of smartphones to satisfy needs of almost every kind of user. The Korean company flushed out 313.9 million units to grab 31.3 percent of the total shipment numbers. However, the brand lost a few steps in Q4, due to the release of competitive handset by other major brands such as Sony and Apple. Apple seats itself at second position after Samsung. Apple managed to tighten that gap after the announcement of the iPhone 5S, the world’s first smartphone with a 64-bit processor. Apple loses out to the fact that iPhones are not targeted towards the budget market, and their largest smartphone display size is 4 inches which does not go well with the recent demand for big displays. They shipped around 153.4 million units for a market share of 15.3%. Also, they recorded the lowest year-on-year increase among the vendors. However, its arrival on China mobile gives room for improvement.

Apple recorded the lowest year-on-year sales increase due to increased competition and market saturation.

Third on that list is Huawei. The brand caught limelight with its Ascend series, and recorded the largest increase on a yearly basis. Just trailing behind is Lenovo, which managed to topple other major brands in spite of its absence in markets such as North America and Western Europe. LG takes the fifth spot, leaving ZTE behind on its way. LG managed to gain further control after the release of devices like the LG G2, and more importantly Google’s flagship LG Nexus 5, which is probably a best-buy for a price of INR 30,000.

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