Nokia is becoming quite the face of the Windows Phone platform these days due to its amazing range of smartphones in the Lumia series that breathe a fresh air into a market filled with black slabs. But their competition is even better in capturing a consumer’s attention with strong specification lists and features, at least on paper. Although its high-end models like Lumia 920 and Lumia 820 are fighting it out with the likes of iPhone 5, HTC One and Samsung Galaxy S4, the real competition and sales in India are seen in the mid-range price segment and Nokia knows this.
So it has released quite a number of good offerings in the mid-range price segment in the form of Lumia 520, Lumia 620 and Lumia 720. Let us have a look at their competition and how they fare against them.
Cheap Dual SIM Phablets Take The Cake In India
At the price point of INR 10K, you get the cheapest Windows Phone 8 based Lumia; the Nokia Lumia 520. It has a 4-inch screen with a resolution of 800 x 480 pixels and a decent pixel density of 233 PPI. It has a 5 MP autofocus camera, HD video recording and LED flash. But at a similar price range, there is Micromax Canvas 2 with 5 Inch WVGA screen, dual core processor, 512 MB RAM and 4 GB of internal storage. At the price point of INR 13-15K, you get the Nokia Lumia 620 but on the other hand, you have excellent options such as Lava Xolo A1000, which has an HD screen with very good pixel density. It also has a dual core processor with decent performance and more than anything else, it has a dual SIM connectivity. People are gravitating increasingly towards bigger screens in India and inclusion of dual SIM capabilities is fast becoming a deal clincher. In retail as well as online stores, mid-range Lumia handsets are selling well but not as much as other Android based phablets. On the price range of over INR 17-18K, there is the latest release from Nokia; the Nokia Lumia 720 with similar configuration to the Lumia 620 or Lumia 520 but with a bigger screen and better camera. On the other hand at the same price, you get HD displays from local brands and then there is Apple iPhone 4 which you can get under INR 20K if you are willing to give up your existing smartphone. It is for these reasons that Nokia is not the best selling brand in this price segment. Does Nokia have any answers to this challenge?
There Still Time For Nokia To Think About Android
We all know that Nokia won’t ever skimp upon quality. But what are they going to do about the demand for larger screens and dual SIM inclusion? It’s completely my opinion but Nokia should still reconsider having Android phones as a backup plan. They already have amazing hardware and it is pretty clear when you have a look at the design of their Lumia range of devices. No one can match the hardware configuration that they are offering in the lower mid range devices. Nokia is offering dual-core Qualcomm Snapdragon S4 Play processor with 2 Krait CPU cores and Adreno 305 GPU (which is said to be a bit better than Adreno 225 GPU, which was used in US version of Samsung Galaxy S3). Add Android to it and you can pretty much expect them to produce one of the best Android devices on the market. Nokia wants to be very loyal to Microsoft by using their Windows Phone platform but until Microsoft allows the use of dual SIM slots and screens with better resolution, using Android is the only answer that Nokia can give to compete with the cheap phablets that all Android OEMs are churning out.