Apple is perhaps the only company that has been able to successfully ingratiate itself with consumers via its wide range of one of their kind products. This Cupertino based company has been making headline for many years. One or the other Apple product has become a part of our lives. According to the latest news, Apple has knocked off Coca Cola to become the top most valuable brand in the world. With its win, Apple has broken Coca Cola’s 13 year run that it has been maintaining since 2000. Experts believe that the company ethos have played a huge part in Apple’s victory.
There are about 72 million iMacs that are presently in use and about 600 million iOS based devices that have been sold till date. With such astounding records, Apple was sure to overtake everybody in the brand competition. According to the reports, the brand is worth more than $100 billion! Apple does not simply manufacture devices that have latest technology incorporated in them, these devices are also aesthetically designed. Their simplicity is their elegance. Apple devices are truly a class apart, and the brand reflects it. Some of the gadgets by this company have completely revolutionized the way we communicate, work and play.
Apple has launched a range of new devices this year which includes the two new smartphones iPhone 5S and iPhone 5C. About 9 million units of these smartphones have been sold so far. In October, Apple will be unveiling its new iPads. Apple still has a long way to go and win many more accolades. The reports have revealed that Google is second on the list of world’s most valuable brands followed by Coca Cola. IBM stands on the fourth spot with a total valuation of around $79.2 billion.
IMAGE CREDIT proshob (Own work), Wikimedia Commons