Apple has finally laid its eyes on the Indian market with a purpose. The Indian turf has attracted the attention of the Cupertino firm, which is looking to expand its reach. The high-end mobile phone market in India is dominated by Samsung and Nokia as of now, but Apple has surely gained the attention of affluent buyers according to the latest sales reports.

The Economic Times reports that the increased level of interest in India is due to concern among Apple’s investors that the company may have hit a plateau as smartphone penetration levels saturate in developed markets.

According to market research carried out by IDC, it is estimated that over the past three months, sales of Apple devices, especially the iPhones, have seen a growth by as much as 3-4 times. The success has been attributed in part for opting an open distribution model by signing up with distributors such as Redington, Ingram Micro and TheMobileStore. Also worth noting is that while other firms opt to have an in-house team for advertisements, Apple has chosen to advertise through its partners, and the results are starting to show.

Apple’s current flagship, the iPhone 5, sells in India for around Rs 45,000 and competes with the likes of Samsung’s Galaxy S III, the Galaxy Note II (which run on Android) and the Nokia Lumia 920 (which runs on Windows Phone 8). The current smartphone market penetration is less than 10% in India, making it one of the most desired emerging markets.

Via: TechCrunch

Salman Ravoof

Salman Ravoof is a freelance writer, a mechanical engineer and an avid science and technology enthusiast. He likes creativity and is a great fan of fantasy and sci-fi genre. When not busy, he revels in experimenting and spends most of his time pondering about the existence of reality.

Salman Ravoof já escreveu 247 posts.