Apple’s marketing chief slams Android and Samsung on the eve of Galaxy S4 launch
Apple’s marketing chief Phil Schiller has taken a dig at Android and Samsung on the eve of Galaxy S4 launch. This is not the first for the Apple veteran, having knocked off Android earlier as just a replacement for a “feature phone”. This time around he has focused his attention on Samsung and their upcoming flagship, the Galaxy S4, which will be launched at an event in New York in a few hours time.
The news comes in amidst reports that Apple is under a lot of pressure from the investors to introduce another hit product. Apple’s lack of significant presence in the developing markets is also a cause for concern, as millions of Android devices make their way into users hands in the fastest growing markets.
Schiller’s main criticism of Android is the issue of fragmentation across various handsets. A majority of Android users are stuck on older software and the upcoming Galaxy S4 is also said to dwell on a year old software, requiring an update afterwards to bring it up to speed.
“With their own data, only 16 percent of Android users are on year-old version of the operating system,” he said. “Over 50 percent are still on software that is two years old. A really big difference.”
He also said that over 50% of iOS users are on its iOS 6 platform, while only a few percentage of Android users are on 4.2 Jelly Bean, Android’s latest version as of now.
“And that extends to the news we are hearing this week that the Samsung Galaxy S4 is being rumored to ship with an OS that is nearly a year old,” he said. “Customers will have to wait to get an update.”
Apple may try to spoil the Android bandwagon, but the truth is that they’re months away from introducing another product and are losing the relevance they once held.
Salman Ravoof is a freelance writer, a mechanical engineer and an avid science and technology enthusiast. He likes creativity and is a great fan of fantasy and sci-fi genre. When not busy, he revels in experimenting and spends most of his time pondering about the existence of reality.
15 March, 2013