If you have always longed to chat on Blackberry Messenger( BBM) and recently bought a Blackberry device just for this purpose, you may not like this news. If you had waited for just one more week, you would have got an array of Android devices as well as iOS 7 based iPhone running the BBM.
In an attempt to boost its revenues amidst shrinking market share and increasing competition, the Canadian handset maker Research in Motion (RIM) has announced that the BBM app will be available for free download for Android smartphones running Ice Cream Sandwich and Jelly Bean operating systems from starting from September 21. From 22 Sep, the app will be out for download on iOS platform.
Further, this news has come out after the speculation that the app will come solely for Samsung Galaxy devices.
The new, interactive application will offer you the following features-
BBM CHAT – You can chat with other Android, iPhone and BlackBerry smartphones. During chats, you will know that the message has been delivered, read and the recipient is typing a reply.
SHARE FILES – Pictures, videos and voice-notes can be shared
GROUP CHAT – You can create your BBM gang by roping in up to 30 people for a group chat. Here, file share, broadcast etc can also be utilized.
UNIQUE PIN – Just like Blackberry devices, every BBM user will be assigned a unique PIN. Hence, you can chat with your casual contacts even without sharing your phone number.
This seems a smart move by the company as its hardware business is not yielding the big fortunes which it once did. Currently, its services like BBM make most of the profits for company and this is exactly where margin is. It is also believed that the company may be seriously mulling over making its services devising a separate subsidiary as it plans to sell off rest of its business.