It turns out, some rumors are true in the tech world. There was a lot of internet chatter a while ago about a new Google logo, and it is finally here. Google recently announced a redesigned flat version of its well renown logo. Given the immense popularity of the company on many fronts, from Search, to Android, to Ads and much more, such a change would be noticed by hundreds of millions of people. The new logo leans more towards flat design, and altered letter shapes. While the Google Doodle program will continue to amuse, this will be a more permanent change to the online face of the company.
A higher impact change is the navigation bar revamp. Google has decided to do away with the black navigation bar at the top. It is now replaced by a small grid button next to the share, and a new G+ link near this. The grid opens up to a menu with the most frequent Google Apps, like Mail, Maps, YouTube, Drive and many more.
This looks very similar to the Chrome Desktop Application, which opens up a menu of chrome apps and extensions. This feature has been under testing since early this year, and is finally rolling out in stages. While the folks over at Google promise a more streamlined experience because of the new design, we are yet to see whether this extra few clicks harms the User Experience.
It seems like Silicon Valley is getting a fresh coat of paint. Yahoo’s new logo design as art of the company’s major changes under Marissa Mayer, the new UI on the Bing, iOS7, and now Google’s new logo and nav bar, all show that companies are getting back to the design board. Steve Jobs envisioned that stand-out design and User Interface are at the heart of what keep users content, and that was the motto for Apple’s success. It looks like the rest of the tech world is finally catching up, and the current trend is less is more, and simple flat designs may just be the future.
IMAGE CREDIT TNW