Micromax has been steadily expanding its grip over the Smartphone market in India. By acquiring 22% shares of Indian market, it has now become the number 2 Smartphone vendor in the country, as per the report of IDC.
The domestic retailer has shipped more than 2 million Smartphones. Its recent growth in the Indian market has been that of more than 4%. In the first quarter it was holding 18.8% of shares and in the second quarter it expanded to 22%. Though, with 26% of market shares in it hands, Samsung is the current leader. However, the way Micromax is experiencing growth in a firm and stable manner; it is bound to become number one soon. In fact, Micromax has itself claimed that by the next quarter it may overthrow Samsung and become the largest seller of Smartphone in Indian market.
According to the IDC report, 5 inch to 6.99 inch display Smartphone, also known as phablets, have been accountable for the greatest growth in Smartphone market of India. It has been reported that, in the quarter, the share of phablet has amplified to 30% of the Smartphone market. With a 17 manifold annual growth rate in phablet market share, the new aim of Micromax is to go beyond the $1 billion revenue mark with the help of its latest products, distribution strategies as well as marketing techniques.
Micromax is immensely popular because of the fact that it launches very reasonable priced mobile gadgets, such as Smartphones, Tablets and Phablets without compromising on the technology. Their mobile devices have some of the most amazing features and applications. The Micromax Canvas Doodle 2, costliest model launched, is available in the market for just Rs. 19, 990. Micromax is definitely in for a long run!