People used to Yahoo anything they needed but then things became simpler and Googling became an easier way of life. Yahoo has been constantly struggling since the arrival of Google but the web giant has been trying to ride the tide. In a report published in the US by Comscore, Yahoo has managed to become the number 1 web property in the list of top 50 web properties in July 2013. It is the first time that Yahoo has outpaced Google since May 2011.
For the month of July 2013, Google recorded 192.3 million unique visits in the US whereas Yahoo recorded 196.2 million unique visits, thus inching ahead of its competitor by 2 percent. Marissa Meyer, Yahoo`s CEO has been trying to turn things around right from the day she took charge exactly an year back in July 2012 and her efforts have finally bore fruit.
Yahoo has been on a buying spree off late and has been acquiring upcoming as well as established web properties with the 133 million USD Tumblr being the latest family member. The stats include Yahoo’s existing web properties which are Yahoo homepage, Flickr, Yahoo Answers and its websites for sports, finance, and news.
Flickr has been attracting a lot of traffic since its redesign by Yahoo back in May and so has been Tumblr. These two are one of the major web properties that are expected to do the trick again and again for web juggernaut. And the credit for all this goes to Meyer who has been at the top of the tree and strategizing the company’s portfolio. Yahoo has been constantly buying out startup and upcoming web properties. These may not generate a lot of traffic for the company but give things a wider perspective.
These stats do not include mobile traffic but once those come in, Google will surely surge ahead as it has a strong mobile presence. It’s a long journey ahead for the dethroned king and king of the city is by no means a minion. It will be quite an interesting war and you just need to play the wait and watch game because in the end, the winner is going to be you.