Google has declared that it has won the war; Apple sits back and lets studies do the talking.

Eric Schmidt, CEO of Google has claimed that “… We’re (Google) pretty clearly winning that war now” referring to the demand for Android platform, in an interview to Bloomberg.

Android based mobile phones clearly have an upper hand in the market. According to Gartner Inc., Android dominated the mobile software with 72 percent share while iOS occupied 14 percent in the third quarter. Even though Google doesn’t get any revenue after selling the rights to hardware manufacturers, Schmidt says they are not worried as they are confident that the revenue generated from the ads more than compensates for the open source software.

The day before, Guy Kawasaki, a noted Apple die-hard fan, gave reasons as to why he favored Android over Apple.

Despite the statement made by Schmidt, other reports show that Apple has gained popularity in US, especially after the recent iPhone 5 launch. Goldman Sachs says that Google and Microsoft will face domination from Apple as loyal iOS owners move to ‘multiple device ownership’ given the lower priced or new Apple devices, in its 75-page study titled ‘Clash of the titans’. Google, it said, was “challenged” in platform adoption.

Clearly both have a point there. Which one has a better future in the present scenario comes down to what you wish to believe – Android or Apple?

Nikitha

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