Things move fast in the tech world. Just yesterday, we revealed the specs of the Micromax Canvas Magnus A117, which was a step or 2 down from the flagship Canvas Turbo, and now the phone is listed online at Snapdeal, on sale at INR 14,999.
A quick look at the specifications of the device detailed here :
- 5-inch 720p IPS Display with 1280×720 px resolution
- 1.5 GHz quad-core MediaTek MT6589 processor
- 1 GB of RAM, 4 GB of internal memory, expandable by microSD to 32 GB
- 12 MP rear-shooter, 2 MP front-camera
- Android 4.2 JB
- 2000 mAh battery
- dual-SIM, Wi-Fi, Bluetooth, 3G, GPS, microUSB
The phone is listed online at Snapdeal for INR 14,999 and is expected to be ready-to-ship soon. The Magnus is a very wise move by Micromax, who apparently learnt their lesson after the Canvas 4 didn’t sell as they would have hoped. They have split into several product lines, with the flagship Turbo feat. Hugh Jackman ( due to be released soon ), and to the Magnus, which sells at nearly INR 3,000 lower than the Canvas 4. This strategy has worked with the big leagues like Samsung and HTC, and many others. Micromax is well on its way to competing on a higher level, and the simple things, like getting a Brand ambassador, viral tease videos, gradually introducing unique features really help retain customers, shows they have a much more long term view on the market.