Micromax is on a holiday spree. After landing Hugh Jackman as their brand ambassador, and releasing teasers pointing to the Micromax Canvas Turbo, we strongly believe it is their new flagship. In the Canvas Turbo cover, we also hinted at the possibility of another device, the Micromax Canvas Magnus A117. Popular Micromax leaker MMXNewscaster posted a press image of the Canvas A117, and the specifications of the device on Twitter. The device doesn’t appear very different from the Canvas 4, other than some minor hardware tweaks, and lacks some of the punch we hope to see in the Turbo.
The phone will pack a 5-inch 720p HD display, and a quad-core MediaTek MT6589 processor, clocked in at 1.5 GHz. It comes with 1 GB of RAM, 4 GB of internal storage, with microSD and dual-SIM compatability. It packs a 12 MP rear shooter ( slightly lower than on the Canvas 4 ) and a 5 MP front camera. It runs out-of-the-box Android 4.2 JB, and holds a 2000 mAh battery. We have come to expect similar specs out of any to-be flagship phone, so this doesn’t surprise us.
Micromax Canvas Magnus A117; 1.5GHz Quad Core, 5″ 720p Display, 12MP Rear,5 MP FF, 1GB RAM, 4GB ROM, JB 4.2, 2000mAh. pic.twitter.com/2vhmtM4srK
— @MMXNewscaster (@MMXNewscaster) October 22, 2013
These specs do tell us that Micromax is trying to break free of the budget phone range, and really make a dent in the market. After the not-so-improved Canvas 4 didn’t take off as well as their runaway success, the Canvas HD, micromax seems to be switching tactics. Most likely, the Canvas Turbo will be their front runner, and the Canvas Magnus slightly behind. Which is why we expect the device to be priced marginally lower than the Canvas 4, possibly in the INR 15000-17000 range. Both phones are likely to be released soon, and with Micromax also beginning to integrate custom features in their phones, Micromax is budding to break free of the just-another-smartphone-vendor tag, and play in the same league as the giants.
UPDATE : The device is now up for sale. Check out this coverage