At times when multinationals are looking for Indian celebrities to endorse their products. Micromax the second largest smartphone vendor in India has roped in the australian actor Hugh Jackman aka Wolverine to endorse its products. Hugh has a huge fan base in India and especially in the younger demographics.We already see Micromax trending in major social networks.Lets hope Micromax maintains the momentum through fresh marketing strategies.
This might well bring the Brand of micromax equivalent to the other Big Boys in the Tech market. Micromax has realised that marketing also plays an important role in penetrating its sales to a wider base. Ads and Brand placements in his movies might become a common phenomena. Hugh Jackman commented about the association with Micromax by stating that he felt honoured and thrilled to be a part of this family. He stated that mobile devices are immensely useful and time saving which help us in managing your lives. Jackman believes that the Micromax Canvas Turbo will be a leap in innovation
Micromax teases its next phone Canvas Turbo A250 in its teaser video. Some of the key features of this device are:
- It carries a capacitive 5 inch Full HD display that offer 1080 pixels resolution.
- It has been powered by a quad core processor of 1.5 Giga Hertz.
The price details and other exact detailed specifications and features of this smartphone have not yet been revealed by the company so far. However, more information is likely to surface sometime soon.
Check out the video below.