“I see your Nexus 7, Google, and I raise you 2 new Kindle Fires ” — Amazon in the Poker game of tech. A few short weeks after Google announced it’s stunning Nexus 7 revamp, with amazing specs, and a jaw-dropping $230 price tag, Amazon bring out the big-guns and reveals 3 new Kindles, one as a replacement for the Kindle Fire, and 2 for the Fire HD. The new Kindle Fire HD comes in 2 flavors, a 7-inch and an 8.9-inch tablet.
The 7 inch version contains a quad-core Qualcomm Snapdragon 800, clocked in at about 2 GHz, and with about 2 GB of RAM. It display is a high-res 1,920×1,200 pixel display, a front camera, WiFi connectivity, and will sport Android 4.2.2.
The Kindle Fire HD 8.9 inch version will also ship with the Qualcomm Snapdragon 800, 2 GB RAM, Android 4.2.2 and a front-facing camera. But interestingly, it will also have an 8 MP rear-camera, and a whooping 2,560 x 1,600-pixel resolution display
The new Kindles are rumored have much better build and feel than the previous Kindles. They are also allegedly lighter than their ancestors, the 7-inch at about 400 grams, and the 8.9 at about 567 grams. The bezel around the screen on the 7-inch, and 8.9-inch are about half-an-inch, and three-fourths-an-inch respectively.
Undoubtedly, the performance is vastly improved, as seen by the specs, but also in practice. Benchmarks place it over double the performance of the current Kindle Fire.
The new Kindle Fires are set for a fall release, which is just a month after the Nexus 7 2013 has been made available. Amazon is aiming to keep the price point about the same, at around $200, which is a key selling point for the devices. They will ship it variants with 8/16/32 GB of internal storage.
Amazon is pulling out all the stops and shooting to build a device as powerful, unique, and economic as the Nexus range. It comes very close too. With such big players like Google and Amazon building powerful devices even at low-end pricing, the mobile market is moving in interesting directions, and always getting better for consumers.