While there are tremendous leaps in technology as far as flagships go, another interesting market niche is the budget smartphones. A lot is to be gained from selling large number of not-so-high end phones at low prices. This is a highly competitive market, so everyone needs to be on their toes.
Lava has recently launched 2 new smartphones, the Lava Iris 356 and the Lava Iris 402 smartphones in this range, costing INR 4,499 and 5,499 respectively. The very unique naming of these phones comes from the screen size. Not surprisingly, the Lava 356 packs a 3.5 inch screen, and the 403 a 4-inch screen.
The Lava 356 has a 3.5-inch HVGA display, with a resolution on 480×320 px. It packs a Dual core 1GHz Cortex A7 processor, with a MediaTek 6572 Soc and 256 MB of RAM, and 512 MB of ROM. It has a 1.3 MP camera with flash, a VGA front camera
The Lava 402 has a 4 inch WVGA display with a 800×480 px display. It packs a 1.2 GHz processor, of the same make, and has the same 256 MB RAM on the MediaTek 6572. It packs a 3 MP rear camera with flash, and a 1.3 MP front camera. While the internal storage space is quite low, at 100 MB, it can be microSD expanded to upto 32 GB.
Both phones pack a 1500 mAh Li-ion battery, are OTA upgradable, and pack Android 4.2 Jelly bean.
Both support 3G, GPRS, GPS WiFi, Bluetooth and A2DP, Video Recording, USB, microSD card expandable to 32 GB, and are rumored to be dual SIM compatible. Lava claims that the phones give nearly 4-5 hours of talk-time.
Mr. Hari Om Rai, Co-Founder and Director of Lava, said during the release,“Internet usage is increasing rapidly in non-metro cities, with more people using internet through mobile devices. As 3G enabled handsets become affordable, mobile internet would be the next big thing in the country which would take penetration to the remote corners of the country. The Lava 3G 356 and 3G 402 are uniquely designed smartphones which lets a consumer enjoy the power of 3G by consuming online content”.
Lava is making bold strides to conquer the budget phone space, and will most probably win over customers with the Android 4.2 tag, and impressive hardware at great prices