Samsung’s new advert for Galaxy S III targeted at Apple’s iPhone 5
After having to suffer a public and costly defeat to Apple in the US courts, Samsung has not lost it yet. Samsung is not yet backing down and their marketing department isn’t shying away from showing how their flagship is better than the Apple iPhone 5. The iPhone 5 was announced on Sept. 12th and its features were not the sort of “revolutionary” and “magical” features Apple always claim it to be, and many were disappointed after the revelation. Samsung’s marketing department has taken on its own to have a spec sheet comparison, albeit a very highly objective one that Samsung sees fit to show themselves in better light, after all this is their ad. The ad is obviously marketed at making Samsung’s Galaxy S III stand out against the iPhone 5. One funny listing on the Apple’s side of the equation is the “a totally different plug,” that should give a chuckle or two to anyone keeping up with the technology news. The Samsung’s portion is filled out with pretty much every software feature the Korean company has been able to put on its devices. Its sort of like the “PC vs. Mac” ads from Apple, but only this time its aimed at them.
The slogan of the ad is: “it doesn’t take a genius”. It’s a funny take on Apple’s Genius store employees and tries to poke fun on them subtly without any overt references. The ad implies that choosing the Galaxy S III over the iPhone 5 is a no-brainer and shows the Galaxy S III in its full glory while the iPhone is switched off. The smartphone market is a very volatile one with the equations changing every quarter, especially so when Apple releases its new phone this time of the year. It remains to be seen how much of an effect this ad is going to make to change the consumers mind, after all its going against the marketing genius that is Apple.
Salman Ravoof is a freelance writer, a mechanical engineer and an avid science and technology enthusiast. He likes creativity and is a great fan of fantasy and sci-fi genre. When not busy, he revels in experimenting and spends most of his time pondering about the existence of reality.
17 September, 2012