Right now, Windows Phone is a distant competitor to Android and iOS smartphone operating systems. But Microsoft is doing whatever it can to preserve the future of their smartphone platform. There are only 4 brands manufacturing Windows Phones as of now. But if the recent rumours are true, a bunch of other smartphone brands will start selling Windows Phones, as soon as early next quarter.
Sony could be working along with Microsoft to bring Windows Phone devices to the market this year. This news has been partially confirmed by According to Pierre Perron (Head, Sony Mobile Europe), he mentioned ”We don’t want to be a single OS manufacturer” and that using a single smartphone platform won’t be a ”viable position in the long term”. According to him, they’re in talks with “other partners, including Microsoft”. Sony’s possible line-up of Windows Phone devices might launch under the VAIO brand. Now that both Windows Phone and Android platforms support similar hardware, dream of a water-resistant, rugged, yet slim Windows Phone might be a reality soon.
But Sony is not the lone smartphone brand thinking about the Windows Phone platform as a viable choice. Indian smartphone brand Xolo, which has been known for releasing the first Intel Atom SoC based smartphone, is having serious thoughts about releasing Windows Phone 8 based devices very soon. They’ve had great success in the lower and lower-mid range price segment with devices like Xolo A500S, Q700, Q800 & Q1000. According to Xolo, they are already working on Windows Phone 8.1 devices in the price range of INR 9000 – INR 18000 and we can expect them to hit the market as soon as early next quarter.
Even Micromax, who made it large with their cheaply priced large screen Android smartphones, is already working on Windows Phone devices. When enquired about the sale of Nokia to Microsoft, co-founder of Micromax, Rahul Sharma was quick to point out ”It has been good for us because they have chosen to stick to the Windows operating system. Had they chosen Android, it would have been a threat for us. But now we’re certain that they will not look at Android, which means lesser competition for us. We are working on a Windows phone and you might see something from us around mid of next year.” Although developing Windows Phones is a bit of a costly affair, especially when seen against Android. But we could still hope to see cheaper deal-SIM Windows Phone devices, especially after the upcoming dual SIM Windows Phone device codenamed as ‘MoneyPenny’ was leaked by @evleaks.
After the Lumia 520 became an unexpected hit, people aren’t hesitating in buying Windows Phone devices as much as they would have earlier. Entry of Xolo, Micromax and Sony would surely mean business for Windows Phone platform.